Logorama

Logorama from Marc Altshuler - Human Music on Vimeo.

Logorama is a 17-minute animated film written and directed by H5/ François Alaux, Hervé de Crécy and Ludovic Houplain, and produced by Autour de Minuit. The film depicts events in a stylized Los Angeles, and is told entirely through the use of more than 2,500 contemporary and historical logos and mascots. The film won the Prix Kodak at the 2009 Cannes Film Festival and the Academy Award for Best Animated Short Film at the 82nd Academy Awards.

This is how Adbusters descibe the film: An Oscar-winning mindbomb … An entire universe made out of corporate logos, replete with car chases, shootouts, wild animals and natural disasters, Logorama is a tour de force of graphic design. The film’s producer, Nicolas Schmerkin, said after its Oscar win that the film “is not about America. It’s about our modern Western world … It’s about the way we live and the way we react to these logos. The brain can register 14 logos in less than one second. Making the logos characters with sets and props is about what we’re living.”